The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

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Hardcover, John Wiley & Sons, 2007, ISBN# 0470102101

About this item

Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winners game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a losers game. Common sense tells usand history confirmsthat the simplest and most efficient investment strategy is to buy and hold all of the nations publicly held businesses at very low cost.

The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns.

To learn how to make index investing work for you, theres no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle founder of the Vanguard Group and creator of the worlds first index mutual fundhas relied primarily on index investing to help Vanguards clients build substantial wealth.

Now, with The Little Book of Common Sense Investing, he wants to help you do the same.

Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.). But it is simple. For its all about common sense.

With The Little Book of Common Sense Investing as your guide, youll discover how to make investing a winners game:

  • Why business realitydividend yields and earnings growthis more important than market expectations
  • How to overcome the powerful impact of investment costs, taxes, and inflation
  • How the magic of compounding returns is overwhelmed by the tyranny of compounding costs
  • What expert investors and brilliant academicsfrom Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel have to say about index investing
  • And much more

Youll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. Thats what index investing is all about. And thats what this book is all about.

JOHN C. BOGLE is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center.

He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the worlds 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award.

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Publisher: Wiley & Sons, Incorporated, John
Publish Date: Mar 05, 2007
ISBN-13: 9780470102107
ISBN-10: 0470102101
Format: Hardcover
Number of Pages: 216
Written in: ENG
Shipping Weight (in pounds): 0.6
Product in Inches (L x W x H): 7.3 x 5.3 x 0.9
Walmart No.: 470102101
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1/7/2009

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4.0 stars by An anonymous customer

The overall message of the book is key for anyone investing. It is a good primer/abstract into/of other classic investing books that praise the importance of stock indexing, low costs and not trying to choose winners (or choose costly advisers that supposedly choose winners.) However, despite its short in length, the book feels a bit long and repetitive to read (that might be because I've read some of the classics carrying a very similar message.)

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mami
Would recommend to a friend? Yes
Ownership:2 - 7 weeks
Gender:Male
Age:35 - 44
Usage:A few times per year

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