Tested Advertising Methods

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Tested Advertising Methods

Format:  Paperback,

304 pages

Publisher: Pearson P T R

Publish Date: Jul 1998

ISBN-13: 9780130957016

ISBN-10: 0130957011

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Book Information

The following content was provided by the publisher.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.


Publisher: Pearson P T R
Publish Date: Jul 1998
ISBN-13: 9780130957016
ISBN-10: 0130957011
Format: Paperback
Number of Pages: 304
Shipping Weight (in pounds): 1.1
Product in Inches (L x W x H): 8.75 x 6.0 x 0.75

Chapter outline

Foreword to the Fourth Edition
Introduction to the Fifth Edition
The New Advertising Strategy
The Most Important Part of an Advertisement
Headlines That Attract the Most Readers
Right and Wrong Methods of Writing Headlines
Thirty-Five Proven Formulas for Writing Headlines and Direct Mail Teasers
Finding the Right Appeal
Tested Advertising Versus Untested Advertising
How to Put Enthusiasm into Advertising Copy
How to Write the First Paragraph
Right and Wrong Methods of Writing Copy
Twenty Ways to Increase Selling: Power of Copy
How to Avoid Special Problems in Copywriting
Thirty-Two Ways to Get More Inquiries from Your Advertising
How to Appeal to a Mass-Market Audience
Layouts and Illustrations That Attract the Most Readers
How to Make Small Ads Pay
Ten Brain Teasers
Seventeen Ways to Test Your Advertising

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