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The following content was provided by the publisher.
Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
| Author: | Heath, Chip |
| Author: | Heath, Dan |
| Publisher: | Random House |
| Publish Date: | Jan 2007 |
| ISBN-13: | 9781400064281 |
| ISBN-10: | 1400064287 |
| Format: | Hardcover |
| Number of Pages: | 336 |
| Shipping Weight (in pounds): | 0.97 |
| Product in Inches (L x W x H): | 5.89 x 1.08 x 8.27 |
| Wal-Mart No.: | 1400064287 |
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