Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

Format:  Paperback,

288 pages

Publisher: Random House Inc

Publish Date: Feb 2007

ISBN-13: 9780307341440

ISBN-10: 0307341445

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"Thank You for Arguing "is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to actionNas well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:
The Eddie Haskell Ploy
Eminem's Rules of Decorum
The Belushi Paradigm
Stalin's Timing Secret
The Yoda Technique
Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, "Thank You for Arguing" is for you. Written by one of today's most popular online language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a "paralipsis" and a "chiasmus" when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

Specifications

Author:
Publisher: Random House Inc
Publish Date: Feb 2007
ISBN-13: 9780307341440
ISBN-10: 0307341445
Format: Paperback
Number of Pages: 288
Shipping Weight (in pounds): 0.77
Product in Inches (L x W x H): 6.2 x 0.74 x 9.25

Book description

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑ as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy

Eminem’s Rules of Decorum

The Belushi Paradigm

Stalin’s Timing Secret

The Yoda Technique

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

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