Let My People Go Surfing: The Education of a Reluctant Businessman

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Let My People Go Surfing: The Education of a Reluctant Businessman

Format:  Paperback,

258 pages

Publisher: Penguin Group USA

Publish Date: Aug 2006

ISBN-13: 9780143037835

ISBN-10: 0143037838

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Book Information

The following content was provided by the publisher.
In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, "Let My People Go Surfing" is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Specifications

Publisher: Penguin Group USA
Publish Date: Aug 2006
ISBN-13: 9780143037835
ISBN-10: 0143037838
Format: Paperback
Number of Pages: 258
Shipping Weight (in pounds): 1.2
Product in Inches (L x W x H): 7.25 x 9.2 x 0.25
Walmart No.: 143037838

Reviews

Review by Library Journal (2005-09-01)

Chouinard, founder/owner of Patagonia, Inc., mixes a bit of memoir with a lot more on his passionate philosophies about running a business in this engrossing story of his unique company. Although at first reluctant to enter the role of CEO of a growing company, Chouinard soon realized that he could blend business success with his values. His nicely explained core philosophies are defined in his unusual approach to product design and production, his savvy distribution plan, his financial and human resource management principles, his laid-back management style, and the strong environmental sensitivity of his company.

From Chouinard's early ice-ax design, which continues to be the tool of choice for today's ice climbers, to his use of cutting-edge material in highly specialized sportswear, his company continues to excel in producing high-quality items at a relatively expensive price, thus confounding the Wal-Marts of the world. Readers will appreciate Chouinard's insights into what makes his special business tick and his unwavering commitment to his environmental principles. This title nicely counterbalances the classic slash-and-burn approach to business success found in Sumner Redstone's A Passion To Win and Jack Welch's Winning. Highly recommended for larger public libraries and for university libraries supporting business curricula.

-Dale Farris, Groves, TX

(c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Book description

In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

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