|Publisher:||Penguin Group USA|
|Publish Date:||Aug 2006|
|Number of Pages:||258|
|Shipping Weight (in pounds):||1.2|
|Product in Inches (L x W x H):||7.25 x 9.2 x 0.25|
Chouinard, founder/owner of Patagonia, Inc., mixes a bit of memoir with a lot more on his passionate philosophies about running a business in this engrossing story of his unique company. Although at first reluctant to enter the role of CEO of a growing company, Chouinard soon realized that he could blend business success with his values. His nicely explained core philosophies are defined in his unusual approach to product design and production, his savvy distribution plan, his financial and human resource management principles, his laid-back management style, and the strong environmental sensitivity of his company.
From Chouinard's early ice-ax design, which continues to be the tool of choice for today's ice climbers, to his use of cutting-edge material in highly specialized sportswear, his company continues to excel in producing high-quality items at a relatively expensive price, thus confounding the Wal-Marts of the world. Readers will appreciate Chouinard's insights into what makes his special business tick and his unwavering commitment to his environmental principles. This title nicely counterbalances the classic slash-and-burn approach to business success found in Sumner Redstone's A Passion To Win and Jack Welch's Winning. Highly recommended for larger public libraries and for university libraries supporting business curricula.
-Dale Farris, Groves, TX
(c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
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