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About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
|Number of Pages:||283|
|Author:||Levinson, Jay Conrad , Rubin, Charles|
|Series Title:||Guerrilla Marketing|
|Publisher:||Houghton Mifflin Harcourt|
|Publication Date:||June, 1994|
|Digital Video Formats:||Paperback|
|Assembled Product Dimensions (L x W x H):||6.00 x 0.80 x 9.02 IN|
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