Chief Customer Officer: Getting Past Lip Service to Passionate Action

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Walmart #: 787980943
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Hardcover, John Wiley & Sons Inc, 2006, ISBN# 0787980943

About this item

Drawing on her first-hand experience at top companies as diverse as Lands End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle.

Different divisions and departments in corporations can fail to communicate and act as a teamthey create silos instead of a superior customer experience. Jeanne Bliss shows in stark detail how profits suffer when businesses focus on their organizational charts and not their customer relationships.

This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience.

The author includes diagnostics to determine if a companys core strengths, metrics, and systems improve or harm customer relationships. With all these tools, leaders can address the organizational challenges they face with an exhaustive review of the Chief Customer Officer role and an evaluation to determine the right solution for their culture and company.

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Publisher: Wiley & Sons, Incorporated, John
Publish Date: Mar 31, 2006
ISBN-13: 9780787980948
ISBN-10: 0787980943
Format: Hardcover
Number of Pages: 320
Written in: ENG
Shipping Weight (in pounds): 1.1
Product in Inches (L x W x H): 9.2 x 6.4 x 1.0
Walmart No.: 787980943
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