The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Walmart Gift Card
Put the fun of shopping in their hands with Walmart Gift Cards! Ship to Home or Send via email.
Advertisement
Advertisement

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Format:  Hardcover,

290 pages

Publisher: Penguin Group USA

Publish Date: Aug 2006

ISBN-13: 9781591841050

ISBN-10: 1591841054

Buy from Walmart

Shipping & Pickup
Online
$16.64
Not Available at this time

  • Store information not available.

 Buy from Marketplace

Shipping & Additional Information

Book Information

The following content was provided by the publisher.

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview's summaries have won it acclaim as the definitive selection service for sophisticated business book readers.

For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,
previously unpublished summaries--The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.

Other featured books include: Positioning by Jack Trout and Al RiesKotler on Marketing by Philip KotlerThe Popcorn Report by Faith PopcornThe Anatomy of Buzz by Emanuel RosenPurple Cow by Seth GodinRelationship Marketing by Regis McKenna

And more

The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.

Specifications

Author:
Manufactured by:
Publisher: Penguin Group USA
Publish Date: Aug 2006
ISBN-13: 9781591841050
ISBN-10: 1591841054
Format: Hardcover
Number of Pages: 290
Shipping Weight (in pounds): 1.04
Product in Inches (L x W x H): 6.18 x 1.08 x 9.44

Chapter outline

Differentiate or diep. 1
Lateral marketingp. 17
The popcorn reportp. 33
Relationship marketingp. 49
Networking with the affluentp. 65
Relentlessp. 81
The one to one futurep. 100
Up the loyalty ladderp. 114
Scoring pointsp. 132
How to drive your competition crazyp. 148
Crossing the chasmp. 167
Unleashing the killer appp. 183
The anatomy of buzzp. 200
Purple cowp. 216
Don't think pinkp. 232
The discipline of market leadersp. 249
Renovate before you innovatep. 266

Book description

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.

For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,

previously unpublished summaries— The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.

Other featured books include:

  • Positioning by Jack Trout and Al Ries
  • Kotler on Marketing by Philip Kotler
  • The Popcorn Report by Faith Popcorn
  • The Anatomy of Buzz by Emanuel Rosen
  • Purple Cow by Seth Godin
  • Relationship Marketing by Regis McKenna

And more

The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.

Gifting Plans

Financing Offers

Make the most of your shopping experience with the Walmart® MasterCard® or Walmart Credit Card.

Save $25 when you open a WalmartŪ Credit Card and spend $75 today. Plus, learn how to save an additional $10. Apply Now