The Millionaire Next Door: The Surprising Secrets of America's Wealthy

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The Millionaire Next Door: The Surprising Secrets of America's Wealthy

Format:  Paperback,

258 pages

Publisher: Simon & Schuster

Publish Date: Oct 1998

ISBN-13: 9780671015206

ISBN-10: 0671015206

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Book Information

The following content was provided by the publisher.
The incredible national bestseller that is changing people's lives -- and increasing their net worth
CAN YOU SPOT THE MILLIONAIRE NEXT DOOR?
Who are the rich in this country?
What do they do?
Where do they shop?
What do they drive?
How do they invest?
Where did their ancestors come from?
How did they get rich?
Can I ever become one of them?
Get the answers in "The Millionaire Next Door, " the never-before-told story about wealth in America. You'll be surprised at what you find out....

Specifications

Author:
Joint Author:
Publisher: Simon & Schuster
Publish Date: Oct 1998
ISBN-13: 9780671015206
ISBN-10: 0671015206
Format: Paperback
Number of Pages: 258
Shipping Weight (in pounds): 0.54
Product in Inches (L x W x H): 5.38 x 0.72 x 8.26

Chapter outline

Contents
Tables
Introduction
Meet the Millionaire Next Door
Frugal Frugal Frugal
Time, Energy, and Money
You Aren't What You Drive
Economic Outpatient Care
Affirmative Action, Family Style
Find Your Niche
Jobs: Millionaires versus Heirs
Acknowledgments
Appendix 1
Appendix 2
Appendix 3

Reviews

Review by Library Journal (2001-02-15)

In The Millionaire Next Door, read by Cotter Smith, Stanley (Marketing to the Affluent) and Danko (marketing, SUNY at Albany) summarize findings from their research into the key characteristics that explain how the elite club of millionaires have become "wealthy". Focusing on those with a net worth of at least $1 million, their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture, including living below their means, allocating funds efficiently in ways that build wealth, ignoring conspicuous consumption, being proficient in targeting marketing opportunities, and choosing the "right" occupation.

It's evident that anyone can accumulate wealth, if they are disciplined enough, determined to persevere, and have the merest of luck. In The Millionaire Mind, an excellent follow-up to the highly successful first analysis of how ordinary folks can accumulate wealth, Stanley interviews many more participants in a much more comprehensive study of the characteristics of those in this economic situation. The author structures these deeper details into categories that include the key success factors that define this group, the relationship of education to their success, their approach to balancing risk, how they located themselves in their work, their choice of spouse, how they live their daily lives, and the significant differences in the truth about this group Cs. the misplaced image of high spenders. Narrator Smith's solid, dead-on reading never fails to heighten the importance of these principles that most twenty some things should be forced to listen to in toto. Highly recommended for all public libraries. Dale Farris, Groves, TX

(c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Book description

The incredible national bestseller that is changing people's lives -- and increasing their net worth!
CAN YOU SPOT THE MILLIONAIRE NEXT DOOR?
Who are the rich in this country?
What do they do?
Where do they shop?
What do they drive?
How do they invest?
Where did their ancestors come from?
How did they get rich?
Can I ever become one of them?

Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised at what you find out....

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