The Ten Faces of Innovation: Ideo's Strategies For Beating The Devil's Advocate & Driving Creativity Throughout Your Organization

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The Ten Faces of Innovation: Ideo's Strategies For Beating The Devil's Advocate & Driving Creativity Throughout Your Organization

Format:  Hardcover,

274 pages

Publisher: Random House Inc

Publish Date: Oct 2005

ISBN-13: 9780385512077

ISBN-10: 0385512074

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Book Information

The following content was provided by the publisher.
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist-the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

Specifications

Publisher: Random House Inc
Publish Date: Oct 2005
ISBN-13: 9780385512077
ISBN-10: 0385512074
Format: Hardcover
Number of Pages: 274
Shipping Weight (in pounds): 1.3
Product in Inches (L x W x H): 9.75 x 6.5 x 0.75
Walmart No.: 385512074

Chapter outline

Introduction : beyond the devil's advocatep. 1
The anthropologistp. 15
The experimenterp. 41
The cross-pollinatorp. 67
The hurdlerp. 91
The collaboratorp. 113
The directorp. 141
The experience architectp. 165
The set designerp. 193
The caregiverp. 215
The storytellerp. 241
In the mixp. 261

Book description

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.

The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.

Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the A nthropologist— the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

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