Your Marketing Sucks.

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Your Marketing Sucks.

Format:  Paperback,

239 pages

Publisher: Random House Inc

Publish Date: Apr 2005

ISBN-13: 9781400081691

ISBN-10: 1400081696

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Book Information

The following content was provided by the publisher.
- Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing-- demand that the money spent on marketing bring in more money in return.
- Cut through the myths that claim marketing is about advertising, public relations, or direct mail-- learn that it is about growing the revenue, profit, and valuation of the business.
- Fire your advertising agency if it even thinks about applying for a Clio or other creative award.
- Implement the marketing moratorium-- stop all marketing until you know how each component of your program justifies itself in dollars and cents.

Specifications

Author:
Publisher: Random House Inc
Publish Date: Apr 2005
ISBN-13: 9781400081691
ISBN-10: 1400081696
Format: Paperback
Number of Pages: 239
Shipping Weight (in pounds): 0.39
Product in Inches (L x W x H): 5.64 x 0.55 x 7.9

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