"An essential guide for making it fun and easy to stay heart-healthy--this book is a must-have."
--Rita F. Redberg, M.D.
Director, Women's Cardiovascular Services
University of California at San Francisco
|:||Olerud, Cheri A.|
|Publisher:||Houghton Mifflin Harcourt|
|Publish Date:||Dec 2004|
|Number of Pages:||255|
|Shipping Weight (in pounds):||2.4|
|Product in Inches (L x W x H):||9.25 x 10.25 x 0.5|
Betty Crocker, 1921 In 1921, Betty Crocker was created because of a contest that was part of a promotion for Gold Medal Flour. The company needed a name to sign to the letter, accompanying the prize of flour sack pincushions, sent to the thousands of customers that successfully completed a puzzle. They chose the family name of an early director of the Company, William G. Crocker, and the name Betty for its warm and approachable feel.
The signature was voted the most distinctive of several submitted by female employees. The pincushion promotion set off a flood of inquiries for reliable and creative cooking advice. In 1924, Betty Crocker was on a local Minneapolis radio program called "Betty Crocker Cooking School of the Air". The response to the show was positive and it joined the NBC network lineup in 1927. Over the next quarter century, The Cooking School "graduated" more than one million listeners.
During the Great Depression, Betty Crocker found ways to help families maintain an adequate diet with low wages and relief foods. In the 1930's and 1940's, Betty Crocker published the meal-planning booklet "Meal Planning on a Limited Budget" and used the booklets and the radio to provide helpful hints to homemakers to make the most of war rationed foods. In 1945, Betty Crocker was pronounced the "First Lady of Food", in a survey of best-known women in America, following First Lady Eleanor Roosevelt.
In 1947, the Betty Crocker Ginger Cake mix was introduced and the name was transformed into a brand name distinguishing a nationally distributed family of products. The growing line of baking mix was an instant hit. In the 1950's, the red spoon logo appeared on the cake mixes and became one of the most recognized brand logos in the world and is a symbol of quality, convenience and reliability. It was also during this time that Betty Crocker moved on to television, hosting her own programs and appearing on many others.
During the 1950's, families were growing and needed new recipes to prepare in their suburban kitchens. Of course, Betty Crocker met that need with the first cookbook, which was followed over the years with over 200 cookbook titles and countless small format recipe magazines. The Betty Crocker Cookbook has reached an 8th edition and has sold over 27 million copies, which makes it the all time best selling cookbook in the world.
There are eight Betty Crocker kitchens, which represent different parts of the American cultural tradition: the Arizona desert, California, Cape Cod, Chinatown, Hawaiian, Pennsylvania Dutch and Williamsburg. Professional home economists work in the Betty Crocker Kitchens to develop and test recipes, work with new products, and develop time saving techniques that help families cook and bake smarter. There are three camera kitchens that are used to create beautiful food photography for use in the cookbooks, magazines and recipe cards.
|Eat to Your Heart's Content!||p. 8|
|Start Your Day with Breakfast||p. 29|
|Smart Snacks and Breads||p. 55|
|Pleasing-to-Your-Heart Fish||p. 81|
|Take Heart with Poultry and Meat||p. 103|
|Easy Dinners in 25 Minutes||p. 131|
|Great Grains, Beans and Legumes||p. 153|
|Simple Salads and Vegetables||p. 181|
|Treat Your Heart to Dessert||p. 207|
|A Menu Plan with Your Heart in Mind||p. 230|
|Additional Resources||p. 234|
|Glossary of Heart-Healthy Terms||p. 235|
|The Doctor Explains Heart Tests||p. 238|
|Pantry Planner for Heart Health||p. 239|
|Helpful Nutrition and Cooking Information||p. 241|
|Metric Conversion Guide||p. 243|
|The Ciccarone Center for the Prevention of Heart Disease||p. 244|
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