Trade Show & Event Marketing: Plan, Promote & Profit

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Hardcover, South-Western Educational Publishing, 2004, ISBN# 0324206240

About this item

Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. An appendix is brimming with additional resources, including professional associations, publications, helpful Web sites, and a glossary of terms.

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Contributed by: Stevens, Ruth
Publisher: Cengage South-Western
Publish Date: Feb 15, 2005
ISBN-13: 9780324206241
ISBN-10: 0324206240
Format: Hardcover
Number of Pages: 352
Written in: ENG
Shipping Weight (in pounds): 1.56
Product in Inches (L x W x H): 9.1 x 6.1 x 1.5
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