About this item
Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. An appendix is brimming with additional resources, including professional associations, publications, helpful Web sites, and a glossary of terms.
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|Contributed by:||Stevens, Ruth|
|Publish Date:||Feb 15, 2005|
|Number of Pages:||352|
|Shipping Weight (in pounds):||1.56|
|Product in Inches (L x W x H):||9.1 x 6.1 x 1.5|
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