New Directions in Critical Marketing Studies

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New Directions in Critical Marketing Studies

Format:  Hardcover,

693 pages

Publisher: De Gruyter

Publish Date: Oct 2012

ISBN-13: 9783110292381

ISBN-10: 3110292386

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The following content was provided by the publisher.
This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain.

The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.

Volume One: Critical Marketing and Critiques of Marketing

Volume Two: Conceptual and Ethical Critiques

Volume Three: Power, Resistance and Marketplace Boundaries

Volume Four: The Structuring of Marketing and Consumer Practice

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Publisher: Sage Pubns
Publish Date: Oct 2013
ISBN-13: 9781446273265
ISBN-10: 1446273261
Format: Hardcover
Number of Pages: 1664
Shipping Weight (in pounds): 6.7
Product in Inches (L x W x H): 6.5 x 9.25 x 4.75

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