New Directions in Critical Marketing Studies

This Item is no longer available
We're unable to show you buying options for this item.

About this item

This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain.

The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.

Volume One: Critical Marketing and Critiques of Marketing

Volume Two: Conceptual and Ethical Critiques

Volume Three: Power, Resistance and Marketplace Boundaries

Volume Four: The Structuring of Marketing and Consumer Practice

About this item

This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain.

The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.

Volume One: Critical Marketing and Critiques of Marketing

Volume Two: Conceptual and Ethical Critiques

Volume Three: Power, Resistance and Marketplace Boundaries

Volume Four: The Structuring of Marketing and Consumer Practice

Specifications

Contributed by: Tadajewski, Mark
Contributed by: Cluley, Robert
Publisher: Sage Pubns
Publish Date: Oct 2013
ISBN-13: 9781446273265
ISBN-10: 1446273261
Format: Hardcover
Number of Pages: 1664
Shipping Weight (in pounds): 6.7
Product in Inches (L x W x H): 6.5 x 9.25 x 4.75
Show

Customer reviews

Be the first to review this item. Share your rating and review so that other customers can decide if this is the right item for them.

Customer Q&A

Back
Questions & Answers 0 questions

Ask a question

If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.


Q&A tips and guidelines

Q&A Exchange Guidelines

When writing your question or answer, please follow these guidelines:

  • Do: Make sure your question is directly related to the product
  • Do: Be specific and provide as many details as possible
  • Do: Include the model number (if applicable)
  • Do: Write your question in English
  • Do Not: Include personal information (such as your full name)
  • All submitted questions and answers are subject to the terms set forth in our Terms and Conditions

We reserve the right not to post your question or answer if it contains any of the following:

  • Any information not related to the actual merchandise or topic
  • Obscenities, discriminatory language or other language not suitable for a public forum
  • Advertisements or “spam” content
  • Email addresses, physical addresses or other forms of contact information
  • Critical or spiteful comments on other questions or answers posted on the page or their authors
  • Any imagery that demonstrates incorrect use of the merchandise
  • Anything that Walmart deems to be inappropriate, at Walmart's discretion

Provide as many details as possible, including the model number (if applicable).

Remember: Don’t include personal information (such as your full name).


Preview Question

Walmart does not sponsor, recommend or endorse any third party product or service, or any customer ideas or advice.

Thank you.

Questions will be checked against our question guidelines and posted within five to seven business days.

Policies & Plans

See any care plans, options and policies that may be associated with this product.

Gifting plans

Gift options are not available for this item.

Pricing policy

About our prices
We’re committed to providing low prices every day, on everything. So if you find a current lower price from an online retailer on an identical, in-stock product, tell us and we’ll match it. See more details at Online Price Match.

Product Recommendations

Your recently viewed items

Clear this list