The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

0.0 stars
0 reviews ratings
Q&A
$10.88
FREE shipping available on $50 + orders
If your order totals $50 or more and you select Value shipping, this item and any other qualifying items ship for free!
FREE pickup
Sold by Walmart.com
 
Showing options for 07095
Type
Value
Data unavailable
$4.97
Standard
Data unavailable
$6.97
Expedited
Data unavailable
$8.97
Rush
Data unavailable
$10.97
 
Showing options for 07095
Paperback, HarperCollins Publishers, 1994, ISBN # 0887306667

About this item

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout the world-renowned marketing consultants and bestselling authors of Positioningnote, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Specifications

Publisher: HarperCollins Publishers
Publish Date: Apr 27, 1994
ISBN-13: 9780887306662
ISBN-10: 0887306667
Format: Paperback
Number of Pages: 160
Written in: ENG
Shipping Weight (in pounds): 0.25
Product in Inches (L x W x H): 8.0 x 5.3 x 0.4
Show

Customer reviews

Be the first to review this item. Share your rating and review so that other customers can decide if this is the right item for them.

Customer Q&A

Have questions? Get answers from experts and customers who own this product.

Ask a question

If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.


Q&A tips and guidelines

Q&A Exchange Guidelines

When writing your question or answer, please follow these guidelines:

  • Do: Make sure your question is directly related to the product
  • Do: Be specific and provide as many details as possible
  • Do: Include the model number (if applicable)
  • Do: Write your question in English
  • Do Not: Include personal information (such as your full name)
  • All submitted questions and answers are subject to the terms set forth in our Terms and Conditions

We reserve the right not to post your question or answer if it contains any of the following:

  • Any information not related to the actual merchandise or topic
  • Obscenities, discriminatory language or other language not suitable for a public forum
  • Advertisements or “spam” content
  • Email addresses, physical addresses or other forms of contact information
  • Critical or spiteful comments on other questions or answers posted on the page or their authors
  • Any imagery that demonstrates incorrect use of the merchandise
  • Anything that Walmart deems to be inappropriate, at Walmart's discretion

Provide as many details as possible, including the model number (if applicable).

Remember: Don’t include personal information (such as your full name).


Preview Question

Walmart does not sponsor, recommend or endorse any third party product or service, or any customer ideas or advice.

Thank you.

Questions will be checked against our question guidelines and posted within five to seven business days.

Policies & Plans

Gifting plans

The following available options may be selected during checkout:
Gift message: Add a personal note that we'll include with your gift.
Gift receipt: When you add other gift options, we'll include a receipt that keeps the price a secret but makes it easy to exchange or return an item.

Pricing policy

About our prices
We strive to provide you with the lowest prices possible on Walmart.com as well as in our stores. However, sometimes a price online does not match the price in a store. Walmart.com's prices may be either higher or lower than local store prices. Prices may also vary between stores. Our local stores do not honor Walmart.com pricing or competitor advertisements from outside of a store's local trade territory.

Product Recommendations

Your recently viewed items

Clear this list