About this item
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
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|Publisher:||Prentice Hall Press|
|Publish Date:||Sep 30, 2003|
|Number of Pages:||304|
|Shipping Weight (in pounds):||1.14|
|Product in Inches (L x W x H):||9.0 x 6.0 x 1.0|
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