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The New York Times Best Sellers
The New York Times Best Sellers: Hardcover Nonfiction
Book Information
The following content was provided by the publisher.
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Specifications
| Author: | Berger, Jonah |
| Publisher: | Simon & Schuster |
| Publish Date: | Mar 2013 |
| ISBN-13: | 9781451686579 |
| ISBN-10: | 1451686579 |
| Format: | Hardcover |
| Number of Pages: | 244 |
| Shipping Weight (in pounds): | 0.8 |
| Product in Inches (L x W x H): | 5.7 x 1.0 x 8.4 |
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