International Marketing

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International Marketing

Format:  Loose Leaf,

622 pages

Publisher: Irwin/McGraw-Hill

Publish Date: Sep 2010

ISBN-13: 9780077446956

ISBN-10: 007744695X

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Author:
Author:
Publisher: Irwin/McGraw-Hill
Publish Date: Sep 2010
ISBN-13: 9780077446956
ISBN-10: 007744695X
Format: Loose Leaf
Number of Pages: 622
Shipping Weight (in pounds): 2.85
Product in Inches (L x W x H): 8.3 x 0.9 x 10.8

Book description

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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