The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business

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The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business

Format:  Hardcover,

207 pages

Publisher: Little Brown & Co

Publish Date: Oct 2012

ISBN-13: 9781603200592

ISBN-10: 1603200592

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Book Information

The following content was provided by the publisher.
Decisions equal success-nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?
Here management consultant Verne Harnish, the CEO of Gazelles, and "Fortune"'s editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of "Built To Last" and "Good To Great," which explains the importance of decision making in creating a successful company.
ADVANCED PRAISE FOR FORTUNE Greatest Business Decisions
"CEOs make thousands of decisions every year, but only a few of them have dramatic impact on a company's brand, performance, and culture. IBM knows something about those types of 'big bets.' This book is a concise look at some of those big decisions and the C-suite moves that separated winners from the competition." - Samuel J. Palmisano, Chairman and former CEO, IBM
"A great resouce Learning about how others make great decisions can help you make great decisions A fascinating, practical history that can change the way that you make decisions. Required reading for decison-makers- at all levels " -Marshall Goldsmith, named the No. 1 Leadership Thinker in the World by Thinkers50, is a consultant and author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There.
"When you look at the best business decisions that have been made throughout the years, a clear pattern emerges: The best decisions require not only great insight, but courage and commitment as well. The greatest business leaders are the ones who focus their energy not solely on profits, but on improving people's lives. These important lessons from our past, which this book brings to light, are more relevant than ever today." -Bill Ford, Executive Chairman, Ford Motor

Specifications

:
Publisher: Little Brown & Co
Publish Date: Oct 2012
ISBN-13: 9781603200592
ISBN-10: 1603200592
Format: Hardcover
Number of Pages: 207
Shipping Weight (in pounds): 0.84
Product in Inches (L x W x H): 6.0 x 8.25 x 1.0

About the author

Biography of Collins, Jim

Jim Collins holds B.S. and M.B.A. degrees from Stanford University. A visiting professor of business administration at Stanford Graduate School of Business, he is a management consultant. He has written several articles for the Harvard Business Review, Inc., Fortune magazine, California Management Review and Stanford Magazine. He is the co-author of Built to Last: Successful Habits of Visionary Companies; Managing the Small to Mid-Sized Firm: Readings, Cases and Instructor's Manual; Beyond Entrepreneurship; and Great by Choice. He has also worked with Hewlett Packard and McKinsey & Co.

Chapter outline

Forewordp. 13
Introductionp. 23
Apple Brings Back Steve Jobsp. 29
How Free Shipping Saved Zapposp. 39
Why Samsung Lets Its Stars Goof Offp. 47
At Johnson & Johnson, the Shareholder Comes Lastp. 57
Why Daydreaming Pays Off Big at 3Mp. 65
How Intel Got Consumers to Love Chipsp. 75
Jack's GE Cathedralp. 85
Bill Gates Decides to Take a Week Offp. 97
Softsoap's Blocking Decisionp. 107
Toyota Pursues Zero Defectsp. 117
Extreme Customer Service at Nordstromp. 129
Tata Takes the Sting out of a Painful Situationp. 139
Boeing Bets big on the 707p. 149
IBM's Operation Bear Hugp. 157
Wal-Mart Createst the 6 a.m. Meetingp. 167
Eli Whitney: Is Your Business in Trouble? Pivot!p. 175
The HP Wayp. 185
Henry Ford Doubles Worker's Wagesp. 195
About the Authorsp. 205

Book description

Decisions equal success-nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?

Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

ADVANCED PRAISE FOR FORTUNE Greatest Business Decisions

"CEOs make thousands of decisions every year, but only a few of them have dramatic impact on a company's brand, performance, and culture. IBM knows something about those types of 'big bets.' This book is a concise look at some of those big decisions and the C-suite moves that separated winners from the competition". - Samuel J. Palmisano, Chairman and former CEO, IBM

"A great resouce! Learning about how others make great decisions can help you make great decisions! A fascinating, practical history that can change the way that you make decisions. Required reading for decison-makers- at all levels!" -Marshall Goldsmith, named the No. 1 Leadership Thinker in the World by Thinkers50, is a consultant and author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There.

"When you look at the best business decisions that have been made throughout the years, a clear pattern emerges: The best decisions require not only great insight, but courage and commitment as well. The greatest business leaders are the ones who focus their energy not solely on profits, but on improving people's lives. These important lessons from our past, which this book brings to light, are more relevant than ever today". -Bill Ford, Executive Chairman, Ford Motor

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