Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

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Paperback, Grand Central Pub, 2012, ISBN13 9780446583800, ISBN10 0446583804

About this item

The Grateful Dead, one of the most popular bands of all time, still enjoys incredible relevance to this day. But let's admit it, they weren't exactly poster boys for corporate America. Or were they? For an extraordinary 30 years, the Dead improvised a business plan-all while making huge profits and pioneering practices subsequently embraced by the business world. Now, business professor and lifelong Deadhead Barry Barnes shares the 10 most innovative business lessons from the band's illustrious career, including: creating and delivering superior customer value; implementing a flat management structure; sharing your content; and more. Barnes shows how the Dead were masters of "strategic improvisation"-the ability to adapt to changing times and circumstances-and that their success lay in their commitment to relentless variation.

EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEADteaches readers how they did it-and what any business can learn from their long, strange trip.

Specifications

Contributed by: Barlow, John Perry
Publisher: Grand Central Publishing
Publish Date: Nov 20, 2012
ISBN-13: 9780446583800
ISBN-10: 0446583804
Format: Paperback
Number of Pages: 256
Written in: ENG
Shipping Weight (in pounds): 0.5
Product in Inches (L x W x H): 8.3 x 5.5 x 0.8
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