No B.S. Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably Un-trusting World

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Paperback, McGraw-Hill, 2012, ISBN13 9781599184401, ISBN10 1599184400
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About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Offers businessowners suggestions for building trust in customers and gaining the trust of potential clients, discussuing risk, exclusivity, the influence of the media, and how to avoid coming off as a salesman.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Offers businessowners suggestions for building trust in customers and gaining the trust of potential clients, discussuing risk, exclusivity, the influence of the media, and how to avoid coming off as a salesman.

""My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based Marketing is rich with vital insights."" -- Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It

Internationally recognized "millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today.

They deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.

"No B.S. Trust-Based Marketing" covers: 8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of today's untrusting prospects--how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream "salesman" to prospects Why "Where can I find clients?" is the wrong question. "The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?" How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

Specifications

Number of Pages: 274
Original Languages: English
Author: Zagula, Matt ,  Kennedy, Dan S.
Series Title: No BS
Primary Shelf ID: 582792
Publisher: Pgw
Publication Date: August, 2012
ISBN-13: 9781599184401
Digital Video Formats: Paperback
Assembled Product Dimensions (L x W x H): 6.00 x 9.00 x 0.75 Inches
ISBN-10: 1599184400
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