Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Check out these related products
- $14.05 Was $18.16Save $4.11
- $17.94 Was $21.15Save $3.21
About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
|Contributed by:||Aaker, David A.|
|Publisher:||John Wiley & Sons Inc|
|Publish Date:||Oct 2002|
|Number of Pages:||256|
|Shipping Weight (in pounds):||1.26|
|Product in Inches (L x W x H):||6.5 x 9.5 x 1.0|
Ask a question
If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.
Walmart does not sponsor, recommend or endorse any third party product or service, or any customer ideas or advice.
Questions will be checked against our question guidelines and posted within five to seven business days.