Behavioral Economics for Dummies

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Walmart #: 9781118085035
Behavioral Economics for Dummies
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Paperback, John Wiley & Sons Inc, 2012, ISBN13 9781118085035, ISBN10 1118085035

About this item

A guide to the study of how and why you "really" make financial decisions

While classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in "Behavioral Economics For Dummies," readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.

Based on psychology and rooted in real-world examples, "Behavioral Economics For Dummies" offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.A friendly introduction to the study of how and why people really make financial decisionsThe author is a professor of behavioral and institutional economics at Victoria University

An essential component to improving your financial decision-making (and even to understanding current events), "Behavioral Economics For Dummies" is important for just about anyone who has a bank account and is interested in why--and when--they spend money.

About this item

A guide to the study of how and why you "really" make financial decisions

While classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in "Behavioral Economics For Dummies," readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.

Based on psychology and rooted in real-world examples, "Behavioral Economics For Dummies" offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.A friendly introduction to the study of how and why people really make financial decisionsThe author is a professor of behavioral and institutional economics at Victoria University

An essential component to improving your financial decision-making (and even to understanding current events), "Behavioral Economics For Dummies" is important for just about anyone who has a bank account and is interested in why--and when--they spend money.

Specifications

Publisher: John Wiley & Sons Inc
Publish Date: Feb 2012
ISBN-13: 9781118085035
ISBN-10: 1118085035
Format: Paperback
Number of Pages: 360
Shipping Weight (in pounds): 1.25
Product in Inches (L x W x H): 7.5 x 9.25 x 0.75
Walmart No.: 9781118085035
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