Facebook Marketing for Dummies

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Facebook Marketing for Dummies

Format:  Paperback,

308 pages

Publisher: John Wiley & Sons Inc

Publish Date: Feb 2012

ISBN-13: 9781118107409

ISBN-10: 1118107403

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The following content was provided by the publisher.

Specifications

Publisher: John Wiley & Sons Inc
Publish Date: Feb 2012
ISBN-13: 9781118107409
ISBN-10: 1118107403
Format: Paperback
Number of Pages: 308
Shipping Weight (in pounds): 1.1
Product in Inches (L x W x H): 7.5 x 9.25 x 1.0
Walmart No.: 9781118107409

Chapter outline

Introductionp. 1
Preparing for Success on Facebookp. 7
Marketing in the Age of Facebookp. 9
Researching and Understanding Your Target Audiencep. 19
Developing a Facebook Marketing Planp. 27
Building Your Facebook Presencep. 49
Getting Started with a Facebook Pagep. 51
Getting Noticed on Facebook with a Content Strategyp. 71
Enhancing Your Facebook Page with Applicationsp. 83
Engaging with Your Customers and Prospects on Facebookp. 99
Going Public with Your Facebook Pagep. 101
Engaging with Your Fansp. 119
Measuring Success with Facebook Insightsp. 145
Marketing beyond the Facebook Pagep. 163
Using Facebook Advertising to Promote Your Businessp. 165
Facebook Marketing for Local Businessesp. 195
Setting Up Groups, Promotions, and Eventsp. 215
Cross-Promoting Your Pagep. 233
Understanding and Using Facebook Social Plug-insp. 247
The Part of Tensp. 273
Ten Common Facebook Marketing Mistakes (And How to Avoid Themp. 275
Ten Business Etiquette Tips for Facebookp. 281
Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Successp. 285
Indexp. 289

Book description

Create a successful marketing campaign on Face book with this updated guide

With more than 600 million active users and more than 30 billion pieces of content shared each month, Face book is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Face book. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Face book Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Face book.

  • Boasts new and updated content for developing a successful Face book marketing campaign
  • Addresses ways to use tools such as events, contests, and polls to promote your page
  • Helps you understand the psychology of the Face book user
  • Explains how to integrate your Face book marketing campaign with your other marketing campaigns using plug-ins and widgets
  • Details ways to monitor, measure, and adjust your Face book marketing campaigns

Learn how to reach the Face book audience you want for your campaign with Face book Marketing For Dummies, 3rd Edition!

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