Strategisches Fundraising

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Strategisches Fundraising

Format:  Paperback,

347 pages

Edition: 2012

Publisher: Springer Verlag

Publish Date: Jan 2012

ISBN-13: 9783834933362

ISBN-10: 3834933368

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The following content was provided by the publisher.
Weil der uberschuldete Staat sich aus vielen Aufgabenfeldern zuruckzieht, suchen immer mehr Organisationen nach privaten Forderern. Christian Gahrmann entwickelt ein Konzept eines strategischen Fundraisings, mit dem es Nonprofit-Organisationen gelingt, Spender als Kunden zu gewinnen und langfristige Erfolgspotentiale aufzubauen. Unter Berucksichtigung der Eigenheiten des Spendenmarktes ubertragt er die Instrumente des strategischen Marketings aus der Unternehmenswelt auf den gemeinnutzigen Sektor. Den bisherigen Sichtweisen der Beschaffungs- und Beziehungsorientierung im Fundraising stellt der Autor eine dritte, marktorientierte Fundraising-Philosophie zur Seite.

Specifications

:
Publisher: Springer Verlag
Publish Date: Jan 2012
ISBN-13: 9783834933362
ISBN-10: 3834933368
Format: Paperback
Number of Pages: 347
Written in: GER
Shipping Weight (in pounds): 1.1
Product in Inches (L x W x H): 5.75 x 8.25 x 0.75
Walmart No.: 9783834933362

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