Marketing Shares, Sharing Markets: Experts in Investment Banking

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Marketing Shares, Sharing Markets: Experts in Investment Banking

Format:  Hardcover,

255 pages

Publisher: Palgrave Macmillan

Publish Date: Jan 2012

ISBN-13: 9780230280670

ISBN-10: 0230280676

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Book Information

The following content was provided by the publisher.
This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.

Specifications

Author:
Author:
Publisher: Palgrave Macmillan
Publish Date: Jan 2012
ISBN-13: 9780230280670
ISBN-10: 0230280676
Format: Hardcover
Number of Pages: 255
Shipping Weight (in pounds): 1.1
Product in Inches (L x W x H): 5.7 x 0.9 x 8.6
Walmart No.: 9780230280670

Chapter outline

Understanding Investment Banking Practices
A Brief History of Investment Banking
Traders Activating the Stock Markets
Analysts Doing Stock Market Science - Sort of Brokers Selling Investment Advice
Bankers -Matchmaking and Midwifery
The Birth of a Share
Behind the Scenes: Management, Risk and Compliance
Organizing Investment Banking
Enacting Stock Markets
Appendix: A Note on Methods

Book description

This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.

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