Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Format:  Paperback,

350 pages

Publisher: St Martins Pr

Publish Date: Mar 2012

ISBN-13: 9781609613822

ISBN-10: 1609613821

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Book Information

The following content was provided by the publisher.
In this #1 "New York Times" bestseller, the CEO of Starbucks recounts the story and leadership
lessons behind the global coffee company's comeback
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In "Onward," he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Specifications

:
Publisher: St Martins Pr
Publish Date: Mar 2012
ISBN-13: 9781609613822
ISBN-10: 1609613821
Format: Paperback
Number of Pages: 350
Shipping Weight (in pounds): 1.0
Product in Inches (L x W x H): 5.75 x 8.5 x 1.0
Walmart No.: 9781609613822

Chapter outline

Introduction
Love
A Beverage of Truth
A Love Story
Surfacing
Nothing Is Confidential
Magic
Loyalty
Believe
Confidence
A Reservoir of Trust
ANew Way to See
Playing to Win
Elevating the Core
Get In the Mud
A Reason to Exist
Benevolence
Beyond the Status Quo
Bold Moves
Pain
Whirlwind
A Lethal Combination
Reverence
No Silver Bullets
I Know This to Be True
Hope
Truth in Crisis
A Galvanizing Moment
Nimble
Plan B
Stay the Course
Courage
Innovate
Conviction
Connecting Dots
Balance
Conscience
Winning
Ni Hao
Tribute
Acknowledgments
Photo Credits
Index

Book description

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership

lessons behind the global coffee company’s comeback

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

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