Basic Marketing Research: Integration of Social Media

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Basic Marketing Research: Integration of Social Media

Format:  Hardcover,

640 pages

Publisher: Pearson College Div

Publish Date: Jul 2011

ISBN-13: 9780132544481

ISBN-10: 0132544482

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Book Information

The following content was provided by the publisher.
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

Specifications

Publisher: Pearson College Div
Publish Date: Jul 2011
ISBN-13: 9780132544481
ISBN-10: 0132544482
Format: Hardcover
Number of Pages: 640
Shipping Weight (in pounds): 3.35
Product in Inches (L x W x H): 8.0 x 11.0 x 1.0
Walmart No.: 9780132544481

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