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Retailing: Environment & Operations
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About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Paperback, International Thomson Business Press, 2002, ISBN # 1861525338
Retailing: Environment and Operations is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related studies. It covers all the key areas of retailing activity and the supply chain. The text introduces and integrates appropriate business, consumer and social concepts to provide an effective framework for the study of retailing, specifically within the UK. It focuses on how managers and professionals in the consumer supply chain can improve their market effectiveness and operational efficiency. Written in an accessible style, Retailing: Environment and Operations is designed for use on a single one-year course, a double one-semester module or two one-semester modules. The book is written in language accessible to the student and future manager. It builds on simple concepts to provide a sound foundation for further critical studies in retailing and service management. The analysis is illustrated with numerous case studies, tip/examples and discussion topics.
|Number of Pages:||512|
|Author:||Newman, Andrew J. , Cullen, Peter|
|Publisher:||Cengage Learning College|
|Publication Date:||February, 2002|
|Digital Video Formats:||Paperback|
|Assembled Product Dimensions (L x W x H):||7.25 x 9.50 x 1.25 IN|
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