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Marketing: Real People, Real Choices

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$236.95

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Paperback, Pearson College Div, 2011, ISBN13 9780132176842, ISBN10 013217684X

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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Paperback, Pearson College Div, 2011, ISBN13 9780132176842, ISBN10 013217684X

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Paperback, Pearson College Div, 2011, ISBN13 9780132176842, ISBN10 013217684X

Real people, real choices-give students a real feel for marketing. "Marketing: Real People, Real Choices"is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Specifications

Number of Pages: 570
Original Languages: English
Author: Stuart, Elnora W. ,  Solomon, Michael R. ,  Marshall, Greg W.
Publisher: Pearson College Div
Publication Date: February, 2011
ISBN-13: 9780132176842
Digital Video Formats: Paperback
Assembled Product Dimensions (L x W x H): 1.00 x 11.00 x 1.00 IN
ISBN-10: 013217684X
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