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Marketing: Real People, Real Choices
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About this item
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Paperback, Pearson College Div, 2011, ISBN13 9780132176842, ISBN10 013217684X
Real people, real choices-give students a real feel for marketing. "Marketing: Real People, Real Choices"is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
|Number of Pages:||570|
|Author:||Stuart, Elnora W. , Solomon, Michael R. , Marshall, Greg W.|
|Publisher:||Pearson College Div|
|Publication Date:||February, 2011|
|Digital Video Formats:||Paperback|
|Assembled Product Dimensions (L x W x H):||1.00 x 11.00 x 1.00 IN|
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