The Mac Is Not a Typewriter: A Style Manual for Creating Professional-Level Type on Your Macintosh

  • Share this:
Share with a friend
Sign into your email account to send this page to a friend:
Outlook or Apple Mail
or other default program
Walmart Gift Card
Put the fun of shopping in their hands with Walmart Gift Cards! Ship to Home or Send via email.
Advertisement
  • Browse Related Products
  •  
Advertisement

The Mac Is Not a Typewriter: A Style Manual for Creating Professional-Level Type on Your Macintosh

Format:  Paperback,

88 pages

Edition: Revised

Publisher: Pearson P T R

Publish Date: Apr 2003

ISBN-13: 9780201782639

ISBN-10: 0201782634

Buy from Walmart

Shipping & Pickup
Online
$9.99

In stock for:

  • Store information not available.

 Buy from Marketplace

Shipping & Additional Information

Book Information

The following content was provided by the publisher.

One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the ""Strunk and White" of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.

Specifications

Publisher: Pearson P T R
Publish Date: Apr 2003
ISBN-13: 9780201782639
ISBN-10: 0201782634
Format: Paperback
Number of Pages: 88
Shipping Weight (in pounds): 0.35
Product in Inches (L x W x H): 7.25 x 10.5 x 0.25

Chapter outline

Preface: Read Me First: There are no little things
One space between sentences
Spacing after punctuation
Monospaced versus proportional type
Quotation marks
Using real quotation marks
Avoid this foolish mistake
Punctuation with quotation marks
Apostrophes
Using real apostrophes
Where to place the apostrophe
Dashes
Using hyphens, en, and em dashes
Where to use dashes
Special characters: Using Key Caps to access special characters
Accent marks
Placing accent marks over letters
Chart of the most common accent marks
Underlining
Never underline
Alternatives to underlining
Capitals
Avoiding all caps
A little puzzle
Kerning: Adjusting the space between letters
Tabs and indents
Using first-line indents
Tabs
Numbering paragraphs
Widows and orphans: Recognizing and avoiding them
Hyphenations and line breaks
Avoiding hyphenations
Sensitive line breaks
Leading, or linespace
Understanding leading
Keeping the linespacing consistent
Adjusting the linespacing of all caps
Paragraph spacing
Use space or an indent, not both
Adjusting the space between paragraphs
Don't indent first paragraphs
Justified text
Optimum line length for justified text
Rivers
Hanging the punctuation
Eliminating visual interruptions of the aligned edge of text
Non-breaking spaces
Em, en, and thin spaces
Serif and sans serif fonts
Readability, legibility
Adjusting sans serif for better readability
Combining typefaces: Using contrast to combine typefaces
Numerals in odd places
Fractions
Superscript and subscript
Numbers in a list
Miscellaneous
Using italic and bold
Typing A.M. and P.M.
Aligning baselines
Allowing white space
Crowding text in a box
Typing numbers
Being consistent
Listings with bullets
Abbreviating
Reducing point size of punctuation
Italic type
On the web: Typographic principles on the web: what's different and what's not
Quiz: Make this prose look more professional
Compendium of rules--a checklist
Appendix B
List of most commonly used special characters and accent marks
Chart of every accent mark available and how to type them
Index
Colophon

Book description

One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography". Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller.

Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.

Customer Product Reviews

 

Gifting Plans

Financing Offers

Enjoy Great Financing!

Make the most of your shopping experience with the Walmart Discover® or Walmart Credit Card.

Save $25 when you open a Walmart® Credit Card and spend $75 today.*

*Offer subject to credit approval

Learn More or Apply Now

No Payments + No Interest if Paid in Full in 6 Months!
Enjoy no payments for 6 months. You'll have 6 months with no payments, and no interest if paid in full within 6 months on orders over $250. Otherwise, interest will be charged from the original date of purchase. Bill Me Later is the quick, easy, secure way to buy online without using your credit card. Simply select Bill Me Later at checkout. Subject to credit approval.

See Terms