The Innovator's Cookbook: Essentials for Inventing What Is Next

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The Innovator's Cookbook: Essentials for Inventing What Is Next

Format:  Paperback,

262 pages

Publisher: Penguin Group USA

Publish Date: Mar 2012

ISBN-13: 9781458422040

ISBN-10: 1458422046

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Book Information

The following content was provided by the publisher.

Essential reading-and progressive thinking-on the subject of innovation, from the national bestselling author.

Steven Johnson, an acknowledged bestselling leader on the subject of innovation, gathers-for a foundational text on the subject of innovation-essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

Specifications

Editor:
Publisher: Penguin Group USA
Publish Date: Oct 2011
ISBN-13: 9781594485589
ISBN-10: 1594485585
Format: Paperback
Number of Pages: 262
Shipping Weight (in pounds): 0.6
Product in Inches (L x W x H): 5.4 x 0.9 x 8.2

Chapter outline

Introdution
Essays
The Discipline of innovation
Nobody Cares What You Do in There": The Low Road
How to Kill Creativity
The Rise of the Creative Class
The Rules of Innovation
Customers as Innovators: A New Way to Create Value
Innovation Blowback: Disruptive Management Practices from Asia
The Process of Social Innovation
Venturesome Consumption
A Conversation with Brian Eno
A Conversation with Beth Noveck
A Conversation with Jon Schnur
A Conversation with Tom Keliey
A Conversation with Katie Salen
A Conversation with Ray Ozzie

Book description

Essential reading-and progressive thinking-on the subject of innovation, from the national bestselling author.

Steven Johnson, an acknowledged bestselling leader on the subject of innovation, gathers-for a foundational text on the subject of innovation-essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect.

With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

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