Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

Format:  Paperback,

240 pages

Publisher: Random House Inc

Publish Date: Dec 2001

ISBN-13: 9780609807231

ISBN-10: 0609807234

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Book Information

The following content was provided by the publisher.
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Specifications

Publisher: Random House Inc
Publish Date: Dec 2001
ISBN-13: 9780609807231
ISBN-10: 0609807234
Format: Paperback
Number of Pages: 240
Shipping Weight (in pounds): 1.0
Product in Inches (L x W x H): 7.5 x 9.5 x 0.75

Book description

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

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