Principles of Marketing

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Principles of Marketing

Format:  Hardcover,

613 pages

Publisher: Pearson College Div

Publish Date: Feb 2011

ISBN-13: 9780132167123

ISBN-10: 0132167123

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Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, "Principles of Marketing" presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.


Publisher: Pearson College Div
Publish Date: Feb 2011
ISBN-13: 9780132167123
ISBN-10: 0132167123
Format: Hardcover
Number of Pages: 613
Shipping Weight (in pounds): 3.39
Product in Inches (L x W x H): 8.71 x 1.21 x 10.89

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