Principles of Marketing

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Principles of Marketing

Format:  Hardcover,

613 pages

Publisher: Pearson College Div

Publish Date: Feb 2011

ISBN-13: 9780132167123

ISBN-10: 0132167123

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The following content was provided by the publisher.
Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, "Principles of Marketing" presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Specifications

Author:
Publisher: Pearson College Div
Publish Date: Feb 2011
ISBN-13: 9780132167123
ISBN-10: 0132167123
Format: Hardcover
Number of Pages: 613
Shipping Weight (in pounds): 3.39
Product in Inches (L x W x H): 8.71 x 1.21 x 10.89

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