Entrepreneurship & Small Business Management

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Entrepreneurship & Small Business Management

Format:  Paperback,

702 pages

Publisher: Pearson College Div

Publish Date: Dec 2010

ISBN-13: 9780135030318

ISBN-10: 0135030315

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Book Information

The following content was provided by the publisher.
Written by award-winning experts, Steve Mariotti and Caroline Glackin, ""Entrepreneurship and Small Business Management "" presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process-discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.

Specifications

Publisher: Pearson College Div
Publish Date: Dec 2010
ISBN-13: 9780135030318
ISBN-10: 0135030315
Format: Paperback
Number of Pages: 702
Shipping Weight (in pounds): 2.9
Product in Inches (L x W x H): 8.5 x 10.75 x 1.0

Chapter outline

What Business Do You Want to Start?
Entrepreneurs Recognize Opportunities
Franchising
Finding Opportunity in an Existing Business
The Business Plan: Road Map to Success
Case Study: FastSigns
Who Are Your Customers?
Creating Business from Opportunity
Exploring Your Market
Case Study: Nicole Miller Ltd
Integrated Marketing
Developing the Right Marketing Mix and Plan
Pricing and Credit Strategies
Integrated Marketing Communications
Marketing Globally
Smart Selling and Effective Customer Service
Case Study: Ken Done Galleries
Finding, Securing, and Managing Financial Resources
Understanding and Managing Start-Up, Fixed, and Variable Costs
Using Financial Statements to Guide a Business
Cash Flow and Taxes
Financing Strategy: Debt, Equity, or Both?
Case Study: Bridgecreek Development
Operating a Small Business Effectively
Addressing Legal Issues and Managing Risk
Operating for Success
Location, Facilities and Layout
Human Resources and Management
Case Study: Mo's Chowder
Leadership, Ethics, and Exits
Leadership and Ethical Practices
Franchising, Licensing, and Harvesting: Cashing in the Brand
Case Study: Avocent

Book description

Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.

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