R.O.I. Marketing Secrets Revealed

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R.O.I. Marketing Secrets Revealed

Format:  Hardcover,

237 pages

Publisher: Celebrity Press

Publish Date: Jul 2010

ISBN-13: 9780615386966

ISBN-10: 0615386962

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Book Information

The following content was provided by the publisher.
ROI Marketing Secrets Revealed is a collective MasterMind effort of 36 of Americas leading marketing experts to show you the value of determining ROI (return on investment) for your business. By focusing on ROI for each dollar spent in your marketing program, you can calculate how much you are spending on every marketing alternative. You can see in clear numbers which marketing channel is producing the most return for your invested dollars. Once you know this number, you can use it to compare every dollar you spend on marketing to determine which marketing strategy produces the best return for your business. Your newfound ROI knowledge will allow you to intelligently shift your money to your most effective marketing options, slash wasted expenses that don't produce, and increase the number of prospects you get for every dollar you spend.

Specifications

Featuring:
Foreword by:
Publisher: Celebrity Press
Publish Date: Jul 2010
ISBN-13: 9780615386966
ISBN-10: 0615386962
Format: Hardcover
Number of Pages: 237
Shipping Weight (in pounds): 2.0
Product in Inches (L x W x H): 6.1 x 0.9 x 9.1

About the author

Biography of Levinson, Jay Conrad

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

Chapter outline

Forewordp. 11
Introductionp. 13
The Four Pillars of ROIp. 17
How The ROI Guy Raises Your ROIp. 23
ROI Guy Case Study: "You're Dumb if You Don't Do itp. 29
Stop the Hiring Insanityp. 35
Data: The Hub of all Marketingp. 41
Increase Your ROI with Smart Copyp. 49
Connecting Your Way to Successp. 55
Giving Direct Mail Personalized Powerp. 61
Monthly Customer Newsletters the Secret to More Profits and Customers for Lifep. 67
Maximizing Radio Advertising ROIp. 75
Marketing...A Love Storyp. 81
Stand Out With Web Video!p. 89
Throw the Book at 'EM!p. 95
Profiting From Performancep. 101
Expect Referrals: The Wham of "Womp. 109
Repetition is Recognitionp. 117
The Fortune at Your Feetp. 123
Internet Marketing Brings Businessp. 129
Getting Your Google Onp. 135
Ramp Up Your "ROO!p. 147
Become an Online Authentic Authorityp. 153
The Hidden Goldmine in Your Businessp. 159
Dynamic Tracking: Measuring Your Online ROIp. 167
Autopilot Your Small Business to the Next Level!p. 171
How to Map Out Your Successp. 177
Direct Mail: What's the latest, Greatest Thing We Can Do?p. 185
Virtual Assistants Can Do all that Work That No One Has Time to Dop. 191
Get Out of Your Area Codep. 197
Magic in the Mailboxp. 203
Recalibrate What is Possiblep. 209
The Ultimate Business Event: Creating Events that are Profitable!p. 217
The Holy Grail of Achieving ROIp. 223
Trade Shows: Go Beyond the Boothp. 229

Book description

ROI Marketing Secrets Revealed is a collective MasterMind effort of 36 of Americas leading marketing experts to show you the value of determining ROI (return on investment) for your business. By focusing on ROI for each dollar spent in your marketing program, you can calculate how much you are spending on every marketing alternative. You can see in clear numbers which marketing channel is producing the most return for your invested dollars.

Once you know this number, you can use it to compare every dollar you spend on marketing to determine which marketing strategy produces the best return for your business. Your newfound ROI knowledge will allow you to intelligently shift your money to your most effective marketing options, slash wasted expenses that don't produce, and increase the number of prospects you get for every dollar you spend.

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