Electronic Media (with Infotrac) [With Infotrac]

  • Share this:
Share with a friend
Sign into your email account to send this page to a friend:
Outlook or Apple Mail
or other default program

Save $25 when you open a Walmart® Credit Card and spend $75 today.*

*Offer subject to credit approval
Learn More
or Apply Now


Electronic Media (with Infotrac) [With Infotrac]

Format:  Paperback,

394 pages

Edition: 01

Publisher: Cengage Learning

Publish Date: Jun 2000

ISBN-13: 9780534195663

ISBN-10: 0534195660

Buy from Walmart

Shipping & Pickup

Out of stock online

  • Store information not available.

 Buy from Marketplace

Shipping & Additional Information

Book Information

The following content was provided by the publisher.


Publisher: Cengage Learning
Publish Date: Jun 2000
ISBN-13: 9780534195663
ISBN-10: 0534195660
Format: Paperback
Number of Pages: 394
Shipping Weight (in pounds): 1.64
Product in Inches (L x W x H): 7.92 x 0.6 x 10.0

Chapter outline

About the Authors
Introduction: Convergence and the Electronic Media
The Electronic Media Today
The Mass Communication Model
Media Functions
The Convergence of Telephone and Television
Future Media Businesses
Information and Entertainment
Preparing for the Future
InfoTrac College Edition Exercises
Web Watch
Electronic Media History, Foundations, and the Law
Foundations of Electronic Media
From Wire to Wireless to Wire
The Industrial Age: 1850-1900
The Telegraph
Broadcasting's Prehistory
Maxwell and Hertz
Marconi: Inventor and Entrepreneur
Fessenden: Voice Experiments
De Forest: The Father of Radio
Corporate Players Emerge
Maritime Radio: The Era of American Expansion
Radio Technology and Sea Power
The Titanic: A Catalyst
The Radio Act of 1912
World War I
The Roaring Twenties: Anything Goes
Radio After World War I
Corporate Stations
KDKA: "First in the United States
Popularizing the New Medium
WEAF: ATandT Advances
WJZ: RCA's Key Station
The Birth of NBC
The Birth of CBS
William S. Paley Creates Networks
The Mutual Broadcasting System
The Thirties: A Need for Escapism
Replacing the Hearth
The Thirties' Favorite Recreation
Radio News Grows Up
The Press-Radio War
Radio During World War II
Armstrong and FM
Television: RCA Versus Farnsworth
Wartime Transition
InfoTrac College Edition Exercises
Web Watch
Electronic Media: World War II to the Telecommunication Revolution
Radio Growth and Transition
Top 40
FM Emerges
FM Growth
Television: Growth and Transition
The Freeze Is Lifted
The Golden Age of Television: The Fifties
The Move to Hollywood
The Game Show Scandal
Television Grows Up: The Sixties
Government Regulation and Public Pressure
The Rise of Syndication
The Noncommercial Alternative
Transition to Public Broadcasting
PBS into the Marketplace
New Competition: Cable TV
The Video Marketplace: The Seventies
Cable Expands
Other Technologies Emerge
InfoTrac College Edition Exercises
Web Watch
Wired and Wireless Interpersonal Telecommunication Systems
Visual Communication Systems
The Telegraph
The Invention
The Expanding Business
Early Competition
The Industry Peaks
The Telephone
The Invention
The Expanding Business
Early Competition
ATandT Moves into Mass Media
The World's Largest Corporation
Satellite Communications
The Beginning of the End for Ma Bell
The Breakup of ATandT
The Outcome: Bell Today
Converging Systems: Telcos and Cable
Data Communication Networks
Telecommunication Networks
The Internet
Wireless Telecommunication Networks
Cellular Telephone
InfoTrac College Edition Exercises
Web Watch
Foundations of Electronic Media Regulation
Key Issues
The Airwaves as a Natural Resource
Corporate Monopoly
The 1927 Radio Act
Precedents: Balanced Programming
The Communications Act of 1934
Loosening the Chains
Programming and the Law
The Blue Book
The 1960 Program Policy Statement
The Fairness Doctrine
Political Campaign Law: Section 315
New Technology, Deregulation, and the Marketplace
The Telecommunications Act of 1996
InfoTrac College Edition Exercises
Web Watch
Operational Regulations for the Electronic Media
The Organization of the FCC
Rule Making and Enforcement Process
Statutory and Related Applied Law
FCC Rules and Regulations
Sections 315 and 312-7a: Questions and Obligations
The Fairness Doctrine
Indecent, Obscene, and Profane Material
News Distortion
False or Deceptive Advertising
Multiple Ownership
Equal Employment Opportunity Regulations
Children's Television Advertising
Professional Advertising
International Advertising
Public Files
Station Identification
Sponsored Programs
Payola and Plugola
Fraudulent Billing
Advertising Tobacco Products
Cable and New Technology Regulation
Copyright Issues
Must Carry" and Retransmission Consent
New-Technology Issues
InfoTrac College Edition Exercises
Web Watch
The Business of Electronic Media: Systems, Sales, and Programming
Patterns of Media Organization and Ownership
Ownership of Radio and Television Stations
The Broadcast Station: The Retailer
Obtaining a Broadcast License
Ownership Limits
Network Owners
Group Owners
Local Owners
Station Organization
Ownership Patterns in Cable Television
Early Locally Owned Systems
The Multisystem Cable Owner
Vertical Integration
Multinational Ambitions
Cable System Organizational Structure
Ancillary Businesses in Broadcasting
The Networks: Then
The Networks: Now
Network/Affiliate Relationships
The Future of the Networks
Satellite-Delivered Cable Networks
Content Providers
The Consultants
Unions and Guilds
Music Licensing
Professional Associations
Business Infrastructure
InfoTrac College Edition Exercises
Web Watch
Commercial and Economic Structures
Traditional Economics
The Advertiser as Customer
The Sales Department
Selling Tools of the Broadcast Station
Other Sales Strategies
Advertising Agencies
Station Representative Companies
The Audience as Customer
Programming for the Customer
Promotion of the Program
Cable Economics
Revenue Structure of the New Media
InfoTrac College Edition Exercises
Web Watch
Radio Programming
Contemporary Radio Emerges
Radio Dayparts
The Radio Clock
Contemporary Radio Formats
Adult Contemporary
Top 40/Contemporary-Hit Radio
AOR/Classic Rock
Urban Contemporary
Easy Listening
Other Music Formats
Information: News/Talk
Local Programming
Sources of Programming
Radio Programming Issues
New Technology and the Future
InfoTrac College Edition Exercises
Web Watch
Broadcast Television Programming
The Programming Department
Television Audiences
Programming on the Product Shelf
Television Dayparts
Program Types
Program Sources
Scheduling Strategies
Network Programming
The Business of Syndication
Programming Costs
Cable Programming
Must Carry
Pay Networks
Basic Cable
Local-Origination and Access Channels
InfoTrac College Edition Exercises
Web Watch
News and Information Programming
Defining News
Network News
Local News
Deregulation and Local News
Technology: Reshaping the News
The Newsroom
The News Director
Producers and Assignment Editors
Reporters and Field Producers
Anchors and Talent
Support Staff
Sources: AP and UPI
Specialized Wire and Computer Services
Network Feeds
News Bureaus
Satellite News Gathering
Cable News Network
Video News Releases
News Inserts
News Programming Strategies
Content Treatment
Leads--In and Out
Consultant Research
Critical Trends in News and Information Media
InfoTrac College Edition Exercises
Web Watch
Audience Analysis and Marketing
Understanding Research
Early Research Companies
Defining Market
The Research Sample
Data Gathering
Telephone Surveys
Electronic Meters
Personal Interviews
In-house and Consultant Research
Data Analysis: Ratings and Shares
Research Reports
Radio: Arbitron
Television: Nielsen
Applying the Research
Sales and Marketing Applications
Criticism of Audience Research
InfoTrac College Edition Exercises
Web Watch
Corporate and Instructional Electronic Media
Corporate Video
Corporate Programming Goals
Internal Communications
External Communications
Sales Information
Product Demonstrations
Public Relations
News Releases
Corporate Video Departments
The Future of Corporate Video
Distance Learning
History of Instructional Television
Distance-Learning Technologies
Distance Learning Today
InfoTrac College Edition Exercises
Web Watch
Electronic Media Technology
Audio and Video Systems
Tools of the Trade
Properties of Sound
Frequency and Amplitude
The Sound Path
Signal Generation
Signal Processing
Audio Signal Storage Equipment
Analog Versus Digital Transduction
Signal Transmission or Distribution
Signal Reception, Decoding, and Presentation
Digital Broadcasting
The Television Sound Path
Properties of Vision
Decoding Technology
The Television Receiver
New Display Technologies
Encoding Technology
The Video Camera
Computer-Generated Video
Signal Manipulation
The Video Production Switcher
Monitoring Systems
Processing Amplifiers
Edit Controllers
Videotape Recording
Digital Recording
InfoTrac College Edition Exercises
Web Watch
Distribution Systems
Broadcast Communication Systems
The Electromagnetic Spectrum
The Carrier Wave
AM Radio
FM Radio
Broadcast Television
Other Broadcast Technologies
Wired Communication Systems
Network Standards
Video Compression
Cable Television Systems
Fiber-optic Distribution Systems
Physical Distribution
Home Audio: The Phonograph
Magnetic Tape
Optical Audio
Home Video
Optical Video
Digitizing the Technology
InfoTrac College Edition Exercises
Web Watch
Electronic Media and Society
The Global Village
A Framework for Regulation
International Telecommunication Agreements
International Broadcasting
National Broadcast Systems
Comparative Domestic Broadcast Systems
Great Britain
Saudi Arabia
People's Republic of China
Worldwide Media Distribution
InfoTrac College Edition Exercises
Web Watch
Effects and Influences of the Electronic Media
Effects and Influences of the Media
Effects Theories
Violence Theories
Media Stereotypes
Children and Media Effects
Politics and Media Effects
Advertising and the Media
InfoTrac College Edition Exercises
Web Watch
References and Suggested Readings

Book description

This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society.

Customer Product Reviews


Gifting Plans

Financing Offers

Make the most of your shopping experience with the Walmart® MasterCard® or Walmart Credit Card.

Save $25 when you open a Walmart® Credit Card and spend $75 today.*

*Offer subject to credit approval

Learn More or Apply Now

No Payments + No Interest if Paid in Full in 6 Months!
Enjoy no payments for 6 months. You'll have 6 months with no payments, and no interest if paid in full within 6 months on orders over $250. Otherwise, interest will be charged from the original date of purchase. Bill Me Later is the quick, easy, secure way to buy online without using your credit card. Simply select Bill Me Later at checkout. Subject to credit approval.

See Terms