Brain Works: The Mind-bending Science of How You See, What You Think, and Who You Are

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Hardcover, Random House Inc, 2011, ISBN13 9781426207570, ISBN10 1426207573

About this item

Admit it. When you hear the word "neuroscience", you expect something abstract and remote, very complex, of little practical value. But this time...it's personal.

In a highly anticipated, three-part series airing on the National Geographic Channel in Fall 2011, National Geographic's Brain works makes YOU the test subject in an array of astonishing challenges and experiments. Your brain will be stimulated, fooled, and ultimately amazed, as scientists and other experts show you how this three-pound blob of gray matter effectively makes you, you.

The television program brings together a crack team of scientists and researchers from a wide range of fields, including neurology, psychology, and opthamology. Awareness expert Dan Simons and memory expert Elizabeth Loftus are just two of the notables who lend their considerable brainpower to this unprecedented project. The program also draws on the know-how of those who traffic in brain tricksillusionists such as David Copperfield and Apollo Robbins and artists such as color expert Beau Lottoto bring each mind-bending illusion to life.

The captivating companion book further messes with your head through the visual illusions discovered and perfected by masters of fine art as well as through deceptively simple illustrations that are finely crafted by psychologists to highlight the way we take in and process the world around us.

In three sections&mdash"; Seeing", "Thinking", and "Being"you'll see for yourself why these visual illusions and experiments hoodwink the brain. You'll find out how the structure of the eye influences what you see. And you'll think of events that may not have actually happened, in order to learn how the mind can create a false memory.

Rather than simply displaying a collection of puzzlers or visual illusions, each chapter guides you through a series of perceptual and thought experiments firsthand and then walks you through your brain's reaction in clear, user-friendly languageproviding every reader with a compelling personal interest in finding out why his or her mind acts the way it does.

Smart, exciting, and deeply engaging, Brain works pulls you in, manipulates your mind, and leaves you with a better understandingas well as a richer appreciationof the mental marvels that we take for granted.

Specifications

Contributed by: Copperfield, David
Publisher: National Geographic Society
Publish Date: Sep 06, 2011
ISBN-13: 9781426207570
ISBN-10: 1426207573
Format: Hardcover
Number of Pages: 224
Written in: ENG
Shipping Weight (in pounds): 0.96
Product in Inches (L x W x H): 9.3 x 8.3 x 0.7
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