Facebook Advertising for Dummies

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Facebook Advertising for Dummies

Format:  Paperback,

322 pages

Publisher: John Wiley & Sons Inc

Publish Date: Nov 2010

ISBN-13: 9780470637623

ISBN-10: 0470637625

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The following content was provided by the publisher.
Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It's all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on FacebookWorks as an all-around, hands-on guide for both experienced and new Facebook advertisersWalks you through planning and creating an advertising campaignExplains writing effective ad copy, how to use landing pages, and how to test and optimize your adsShows you how to use Facebook Insights to understand your results and how to create reports that analyze data

Put your company's best face forward with the sound advertising tips and techniques in "Facebook Advertising For Dummies."

Specifications

Publisher: John Wiley & Sons Inc
Publish Date: Nov 2010
ISBN-13: 9780470637623
ISBN-10: 0470637625
Format: Paperback
Number of Pages: 322
Shipping Weight (in pounds): 1.1
Product in Inches (L x W x H): 7.25 x 9.25 x 0.75

Book description

Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.

  • Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook
  • Works as an all-around, hands-on guide for both experienced and new Facebook advertisers
  • Walks you through planning and creating an advertising campaign
  • Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
  • Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data

Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

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