Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

$18.65
FREE shipping on orders $35 +
If your order totals $35 or more and you select Value shipping, this item and any other qualifying items ship for free!
FREE pickup
Loading options...
Sold by Walmart.com

FREE shipping available

 on $35+ orders
 

Shipping

Showing options for 20147
Type
Arrives
Cost
Value
Data unavailable
$4.97
Standard
Data unavailable
$6.97
Expedited
Data unavailable
$8.97
Rush
Data unavailable
$10.97

FREE pickup available

 

Pickup

Showing options for 20147
Location
Buy online for pickup
Hardcover, John Wiley & Sons Inc, 2010, ISBN13 9780470900529, ISBN10 0470900520

About this item

The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, "Marketing Lessons from the Grateful Dead" gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away

About this item

The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, "Marketing Lessons from the Grateful Dead" gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away

Specifications

Contributed by: Walton, Bill
Publisher: John Wiley & Sons Inc
Publish Date: Aug 2010
ISBN-13: 9780470900529
ISBN-10: 0470900520
Format: Hardcover
Number of Pages: 163
Shipping Weight (in pounds): 0.5
Product in Inches (L x W x H): 5.25 x 7.25 x 0.75
Show

Customer reviews

Customer Reviews | 1 review | 5 out of 5

5.0 stars

1 review | 5 out of 5

5.0 stars

1 review | 5 out of 5

100%
Would recommend to a friend
5 stars
1
4 stars
0
3 stars
0
2 stars
0
1 stars
0
1-1 of 1 total review
100%
Would recommend to a friend

Age

Gender

3/2/2012

Customer review by SalesMarketer

5.0 stars 3/2/2012 by SalesMarketer
by SalesMarketer

Great book!! Helped me in many facets of my job!! Also taught me a few things I did not realize about the Dead!!

Was this review helpful? (0) (0)
Thank you! You have successfully submitted feedback for this review.
Was this answer helpful?
SalesMarketer
Would recommend to a friend? Yes

Customer Q&A

Back
Questions & Answers 0 questions

Ask a question

If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.


Q&A tips and guidelines

Q&A Exchange Guidelines

When writing your question or answer, please follow these guidelines:

  • Do: Make sure your question is directly related to the product
  • Do: Be specific and provide as many details as possible
  • Do: Include the model number (if applicable)
  • Do: Write your question in English
  • Do Not: Include personal information (such as your full name)
  • All submitted questions and answers are subject to the terms set forth in our Terms and Conditions

We reserve the right not to post your question or answer if it contains any of the following:

  • Any information not related to the actual merchandise or topic
  • Obscenities, discriminatory language or other language not suitable for a public forum
  • Advertisements or “spam” content
  • Email addresses, physical addresses or other forms of contact information
  • Critical or spiteful comments on other questions or answers posted on the page or their authors
  • Any imagery that demonstrates incorrect use of the merchandise
  • Anything that Walmart deems to be inappropriate, at Walmart's discretion

Provide as many details as possible, including the model number (if applicable).

Remember: Don’t include personal information (such as your full name).


Preview Question

Walmart does not sponsor, recommend or endorse any third party product or service, or any customer ideas or advice.

Thank you.

Questions will be checked against our question guidelines and posted within five to seven business days.

Policies & Plans

See any care plans, options and policies that may be associated with this product.

Gifting plans

The following available options may be selected during checkout:
Gift message: Add a personal note that we'll include with your gift.
Gift receipt: When you add other gift options, we'll include a receipt that keeps the price a secret but makes it easy to exchange or return an item.

Pricing policy

About our prices
We’re committed to providing low prices every day, on everything. So if you find a current lower price from an online retailer on an identical, in-stock product, tell us and we’ll match it. See more details at Online Price Match.

Product Recommendations

Your recently viewed items

Clear this list