Spend Shift: How the Post-crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

0.0 stars
0 reviews ratings
Q&A
$17.31
FREE shipping available on $50 + orders
If your order totals $50 or more and you select Value shipping, this item and any other qualifying items ship for free!
FREE pickup
Sold by Walmart.com

Click on these options to see if you can get it by Christmas

 
Showing options for 20146
Type
Value
Data unavailable
$4.97
Standard
Data unavailable
$6.97
Expedited
Data unavailable
$8.97
Rush
Data unavailable
$10.97
 
Showing options for 20146
Hardcover, John Wiley & Sons Inc, 2010, ISBN13 9780470874431, ISBN10 0470874430

About this item

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards

Understanding the post-crisis consumer

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders.

  • Explores a movement in society where the majority of American consumers are embracing both value and values
  • Shows how post-crisis consumer expectations and behaviors will drive business decisions
  • Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer

Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

Specifications

Contributed by: Kotler, Philip
Publisher: Wiley & Sons, Incorporated, John
Publish Date: Oct 12, 2010
ISBN-13: 9780470874431
ISBN-10: 0470874430
Format: Hardcover
Number of Pages: 288
Written in: ENG
Shipping Weight (in pounds): 0.48
Product in Inches (L x W x H): 9.3 x 6.4 x 1.1
Show

Customer reviews

Be the first to review this item. Share your rating and review so that other customers can decide if this is the right item for them.

Customer Q&A

Have questions? Get answers from experts and customers who own this product.

Ask a question

If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.


Q&A tips and guidelines

Q&A Exchange Guidelines

When writing your question or answer, please follow these guidelines:

  • Do: Make sure your question is directly related to the product
  • Do: Be specific and provide as many details as possible
  • Do: Include the model number (if applicable)
  • Do: Write your question in English
  • Do Not: Include personal information (such as your full name)
  • All submitted questions and answers are subject to the terms set forth in our Terms and Conditions

We reserve the right not to post your question or answer if it contains any of the following:

  • Any information not related to the actual merchandise or topic
  • Obscenities, discriminatory language or other language not suitable for a public forum
  • Advertisements or “spam” content
  • Email addresses, physical addresses or other forms of contact information
  • Critical or spiteful comments on other questions or answers posted on the page or their authors
  • Any imagery that demonstrates incorrect use of the merchandise
  • Anything that Walmart deems to be inappropriate, at Walmart's discretion

Provide as many details as possible, including the model number (if applicable).

Remember: Don’t include personal information (such as your full name).


Preview Question

Walmart does not sponsor, recommend or endorse any third party product or service, or any customer ideas or advice.

Thank you.

Questions will be checked against our question guidelines and posted within five to seven business days.

Product Recommendations

Your recently viewed items

Clear this list