Managerial Economics/Infoapps 2-semester Printed Access Card

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Managerial Economics/Infoapps 2-semester Printed Access Card

Format:  Hardcover,

672 pages

Publisher: Cengage Learning

Publish Date: Aug 2010

ISBN-13: 9781439079232

ISBN-10: 1439079234

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Book Information

The following content was provided by the publisher.
Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 12e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, this new edition includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of "green" businesses and business developments taking advantage of environmentally-friendly practices and product needs. The text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.

Specifications

Publisher: Cengage Learning
Publish Date: Aug 2010
ISBN-13: 9781439079232
ISBN-10: 1439079234
Format: Hardcover
Number of Pages: 672
Shipping Weight (in pounds): 3.35
Product in Inches (L x W x H): 8.5 x 10.5 x 1.5

Chapter outline

Introduction
Introduction and Goals of the Firm
Fundamental Economic Concepts. 2A
Differential Calculus Techniques in Management
Demand and Forecasting
Demand Analysis
Estimating Demand. 4A
Problems in Applying the Linear Regression Model
Business and Economic Forecasting
Managing in the Global Economy
Production and Cost
Production Economics. 7A
Maximization of Production Output Subject to a Cost Constraint
Cost Analysis. 8A
Long-Run Costs with a Cobb-Douglas Production Function
Applications of Cost Theory
Pricing and Output Decisions: Strategy and Tactics
Prices, Output, & Strategy: Pure and Monopolistic Competition
Price and Output Determination: Monopoly and Dominant Firms
Price and Output Determination: Oligopoly
Game-Theoretic Rivalry: Best-Practice Tactics. 13A
Entry Deterrence and Accommodation Games
Pricing Techniques and Analysis. 14A
Revenue Management
Organizational Architecture and Regulation of Business
Contracting, Governance, and Organizational Form. 15A
Auction Design and Information
Government Regulation
Long-Term Investment Analysis
The Time Value of Money
Tables
Check Answers to Selected End-of-Chapter Exercises
Index
Web
Consumer Choice Using Indifference Curve Analysis Web
International Parity Conditions
Web
Production Decisions and Linear Programming
Capacity Planning and Pricing against a Low-Cost Competitor: a Case Study
Web
Pricing of Joint Products and Transfer Pricing

Book description

Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 12e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems.

Current, comprehensive, and cutting edge, this new edition includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of "green" businesses and business developments taking advantage of environmentally-friendly practices and product needs. The text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.

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