Media Essentials: A Brief Introduction

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Media Essentials: A Brief Introduction

Format:  Paperback,

487 pages

Publisher: Macmillan Higher Education

Publish Date: Jul 2010

ISBN-13: 9780312590857

ISBN-10: 0312590857

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The following content was provided by the publisher.
"Media Essentials" is a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format -- for a very attractive price.

Specifications

Author:
Author:
Publisher: Macmillan Higher Education
Publish Date: Jul 2010
ISBN-13: 9780312590857
ISBN-10: 0312590857
Format: Paperback
Number of Pages: 487
Shipping Weight (in pounds): 1.5
Product in Inches (L x W x H): 7.3 x 0.7 x 9.1

Chapter outline

About the Authors
Brief Contents
Preface
Mass Media Industries
Mass Communication: A Critical Approach
The Evolution of Mass Communication
The Oral and Written Eras
The Print Era
The Electronic and Digital Eras
Media Convergence
Mass Media and The Process of Communication
The Evolution of a New Mass Medium
Debating Media's Role in Everyday Life
Media Literacy: Ways of Understanding
The Linear Model
The Cultural Model
The Social Scientific Model
A Closer Look at the Cultural Model: Surveying the Cultural Landscape
The Culture as Skyscraper Metap

Book description

Media Essentials is a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format — for a very attractive price.

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