The Practice of Public Relations

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The Practice of Public Relations

Format:  Paperback,

448 pages

Publisher: Pearson College Div

Publish Date: Apr 2010

ISBN-13: 9780136088905

ISBN-10: 0136088902

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The following content was provided by the publisher.
Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the "Practice of Public Relations" is truly an "in-your-face" Public Relations textbook.
The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.

Specifications

Author:
Publisher: Pearson College Div
Publish Date: Apr 2010
ISBN-13: 9780136088905
ISBN-10: 0136088902
Format: Paperback
Number of Pages: 448
Shipping Weight (in pounds): 1.8
Product in Inches (L x W x H): 7.9 x 0.7 x 9.9

Book description

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.

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