The Practice of Public Relations

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Paperback, Prentice Hall, 2010, ISBN13 9780136088905, ISBN10 0136088902

About this item

Pairing Fraser Seitels unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in-your-face Public Relations textbook.

The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in todays world of public relations including heavy emphasis on social media and ethics.

Specifications

Contributed by: Seitel, Fraser P.
Publisher: Prentice Hall PTR
Publish Date: Jan 03, 2010
ISBN-13: 9780136088905
ISBN-10: 0136088902
Format: Paperback
Number of Pages: 480
Written in: ENG
Shipping Weight (in pounds): 1.8
Product in Inches (L x W x H): 10.0 x 8.0 x 0.4
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