About this item
Pairing Fraser Seitels unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in-your-face Public Relations textbook.
The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in todays world of public relations including heavy emphasis on social media and ethics.
|Contributed by:||Seitel, Fraser P.|
|Publisher:||Prentice Hall PTR|
|Publish Date:||Jan 03, 2010|
|Number of Pages:||480|
|Shipping Weight (in pounds):||1.8|
|Product in Inches (L x W x H):||10.0 x 8.0 x 0.4|
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