Marketing Strategy: A Decision-Focused Approach

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Marketing Strategy: A Decision-Focused Approach

Format:  Paperback,

352 pages

Publisher: Irwin/McGraw-Hill

Publish Date: Feb 2010

ISBN-13: 9780073381152

ISBN-10: 0073381152

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Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.


Publisher: Irwin/McGraw-Hill
Publish Date: Feb 2010
ISBN-13: 9780073381152
ISBN-10: 0073381152
Format: Paperback
Number of Pages: 352
Shipping Weight (in pounds): 1.4
Product in Inches (L x W x H): 7.9 x 0.6 x 9.9

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