Based on its title alone, it would seem that Southern Voice picks up on the harder country edges of Let It Go, but that's not the case: this is Tim McGraw's rockiest album yet, opening with a slow, spacy crawl called "Still" that would not be out of place on a record by a U2 knockoff and often revisiting that territory, taking the occasional detour to Nickelback territory on the Chad Kroeger co-written "It's a Business Doing Pleasure with You." On the rest of the record, McGraw mines a sentimental, meditative vein, musing on major changes in his life and wondering what will happen after he's gone. ~ Stephen Thomas Erlewine, Rovi