Marketing Research

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Hardcover, John Wiley & Sons Inc, 2009, ISBN13 9780470317259, ISBN10 0470317256

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Hardcover, John Wiley & Sons Inc, 2009, ISBN13 9780470317259, ISBN10 0470317256

"Marketing Research" offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.

Specifications

Number of Pages: 798
Languages: English
Author: Day, George S. ,  Aaker, David A.
Street Date: -62135769600000
Series Title: MARKETING RESEARCH
Publisher: John Wiley & Sons
Publication Date: December, 2009
ISBN-13: 9780470317259
Digital Video Formats: Hardcover
ISBN-10: 0470317256
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