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Marketing Research: Methodological Foundations

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Hardcover, Cengage Learning, 2009, ISBN13 9781439081013, ISBN10 1439081018

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Hardcover, Cengage Learning, 2009, ISBN13 9781439081013, ISBN10 1439081018

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers.

Specifications

Number of Pages: 604
Languages: English
Author: Iacobucci, Dawn ,  Churchill, Gilbert A., Jr.
Publisher: Cengage Learning
Publication Date: October, 2009
ISBN-13: 9781439081013
Digital Video Formats: Hardcover
ISBN-10: 1439081018
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