The Constant Contact Guide to Email Marketing: What Every Organization Can Learn from the World's Leading Email Marketing Company

$14.61
FREE shipping on orders $35 +
If your order totals $35 or more and you select Value shipping, this item and any other qualifying items ship for free!
FREE pickup
Loading options...
Sold by Walmart.com

FREE shipping available

 on $35+ orders
 

Shipping

Showing options for 20147
Type
Arrives
Cost
Value
Data unavailable
$4.97
Standard
Data unavailable
$6.97
Expedited
Data unavailable
$8.97
Rush
Data unavailable
$10.97

FREE pickup available

 

Pickup

Showing options for 20147
Location
Buy online for pickup
Hardcover, John Wiley & Sons, 2009, ISBN13 9780470503416, ISBN10 0470503416

About this item

The leading email marketing firm shows you how to create high-impact, low-cost campaigns

Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.

"The Constant Contact Guide to Email Marketing" presents best practices and relationship-building principles from America's leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.

Learn about: Ten email pitfalls that will get your business into troubleTen things your customers expect you to doThe "soft" benefits of email marketingUsing email in combination with other marketing effortsHow four types of permissions can make or break your strategyBuilding an email list that is valuable and effectiveCreating valuable contentChoosing an effective, professional email formatEnsuring your emails are delivered, opened, and read

With "The Constant Contact Guide to Email Marketing," you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts--giving you way more bang for your marketing buck.

About this item

The leading email marketing firm shows you how to create high-impact, low-cost campaigns

Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.

"The Constant Contact Guide to Email Marketing" presents best practices and relationship-building principles from America's leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.

Learn about: Ten email pitfalls that will get your business into troubleTen things your customers expect you to doThe "soft" benefits of email marketingUsing email in combination with other marketing effortsHow four types of permissions can make or break your strategyBuilding an email list that is valuable and effectiveCreating valuable contentChoosing an effective, professional email formatEnsuring your emails are delivered, opened, and read

With "The Constant Contact Guide to Email Marketing," you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts--giving you way more bang for your marketing buck.

Specifications

Publisher: John Wiley & Sons Inc
Publish Date: Sep 2009
ISBN-13: 9780470503416
ISBN-10: 0470503416
Format: Hardcover
Number of Pages: 214
Shipping Weight (in pounds): 0.9
Product in Inches (L x W x H): 6.5 x 9.25 x 1.0
Show

Customer reviews

Be the first to review this item. Share your rating and review so that other customers can decide if this is the right item for them.

Customer Q&A

Back
Questions & Answers 0 questions

Ask a question

If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.


Q&A tips and guidelines

Q&A Exchange Guidelines

When writing your question or answer, please follow these guidelines:

  • Do: Make sure your question is directly related to the product
  • Do: Be specific and provide as many details as possible
  • Do: Include the model number (if applicable)
  • Do: Write your question in English
  • Do Not: Include personal information (such as your full name)
  • All submitted questions and answers are subject to the terms set forth in our Terms and Conditions

We reserve the right not to post your question or answer if it contains any of the following:

  • Any information not related to the actual merchandise or topic
  • Obscenities, discriminatory language or other language not suitable for a public forum
  • Advertisements or “spam” content
  • Email addresses, physical addresses or other forms of contact information
  • Critical or spiteful comments on other questions or answers posted on the page or their authors
  • Any imagery that demonstrates incorrect use of the merchandise
  • Anything that Walmart deems to be inappropriate, at Walmart's discretion

Provide as many details as possible, including the model number (if applicable).

Remember: Don’t include personal information (such as your full name).


Preview Question

Walmart does not sponsor, recommend or endorse any third party product or service, or any customer ideas or advice.

Thank you.

Questions will be checked against our question guidelines and posted within five to seven business days.

Policies & Plans

See any care plans, options and policies that may be associated with this product.

Gifting plans

The following available options may be selected during checkout:
Gift message: Add a personal note that we'll include with your gift.
Gift receipt: When you add other gift options, we'll include a receipt that keeps the price a secret but makes it easy to exchange or return an item.

Pricing policy

About our prices
We’re committed to providing low prices every day, on everything. So if you find a current lower price from an online retailer on an identical, in-stock product, tell us and we’ll match it. See more details at Online Price Match.

Product Recommendations

Your recently viewed items

Clear this list